what's in a name?

col·lec·tive (k-lktv): 

Adjective
1: Assembled or accumulated into a whole
2: Of, relating to, characteristic of, or made by a number of people acting as a group

Noun
1. An undertaking, such as a business operation, set up on the principles or system of collectivism.

cry (kri)

Noun
1: a loud utterance; often in protest or opposition;  [syn: outcry, call, yell, shout] 

2: a loud utterance of emotion "a cry of rage"; "a yell of pain" [syn: yell] 

3: a slogan used to rally support for a cause; "a cry to arms"; "our watchword will be `democracy'" [syn: war cry, rallying cry, battle cry] 

4: a fit of weeping; "had a good cry"

Verb
1. To shed tears of pain or joy

Above definition derived from Dictionary.com

The name Collective Cry was derived from a poem, There is a Truth, calling for reconciliation and reparations of the forces of wealth and poverty and their connection to race.